The Travel Trade Maldives (TTM) 2024 event, held from August 21 to 22, set several goals and objectives to strengthen the Maldives’ position in the global tourism market. The event focused on facilitating networking, collaboration, and business growth among key stakeholders in the travel trade industry.

Key objectives of TTM Maldives 2024 included:

1. Promoting B2B Engagement: Over 3,000 pre-scheduled meetings were conducted through the TTM Connect platform, aiming to foster collaboration between more than 500 travel trade professionals and over 100 resorts across the Maldives.
2. Showcasing Maldivian Hospitality: With all exhibitor slots filled, TTM Maldives 2024 provided an opportunity for exhibitors to present the best of Maldivian tourism to international travel agents, operators, and local DMCs, helping to secure new business partnerships.
3. Industry Recognition and Data Utilization: The event featured the TTM Awards, celebrating excellence in the hospitality industry across 28 categories. Additionally, the introduction of TTM Data aimed to provide professionals with critical insights and analytics to make informed decisions.
4. Strategic Discussions: Presentations and discussions focused on optimizing market strategies, particularly regarding emerging markets like China and the use of technology in hospitality, revenue management, and data-driven decision-making.

These efforts collectively aimed to position the Maldives as a premier destination in the global tourism industry by fostering relationships, recognizing excellence, and leveraging data-driven insights.